Identifying lead users in a B2B environment based on patent analysis : the case of the crane industry
Year of publication: |
August 2017
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Authors: | Moehrle, Martin G. ; Pfennig, Irina ; Gerken, Jan M. |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 6, p. 1750051-1-20
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Subject: | Lead user | business-to-business innovation (B2B) | patent analysis | patent search | technology complex | plant engineering industry | Patent | Lieferantenmanagement | Supplier relationship management | Innovation | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Patentrecht | Patent law |
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