Identifying likeable attributes: a qualitative study of television advertisements in Asia
| Year of publication: |
2006
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Waller, David S. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 9.2006, 1, p. 38-50
|