Identifying multiple preference segments from own- and cross-price elasticities
Year of publication: |
1993
|
---|---|
Authors: | Russell, Gary J. |
Other Persons: | Bucklin, Randolph E. (contributor) ; Srinivasan, V. (contributor) |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 4.1993, 1, p. 5-18
|
Subject: | Kaffeemarkt | Coffee market | Preiselastizität | Price elasticity | USA | United States |
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