Identifying superfluous survey items
Kylie Brosnan, Bettina Grün, Sara Dolnicar
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Brosnan, Kylie ; Grün, Bettina ; Dolnicar, Sara |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 39-45
|
| Subject: | Survey length | Survey item reduction | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883134