Identifying the causal relationship between social media content of a Bollywood movie and its box-office success : a text mining approach
Year of publication: |
2017
|
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Authors: | Bhattacharjee, Biplab ; Sridhar, Amulyashree ; Dutta, Anirban |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 24.2017, 3, p. 344-368
|
Subject: | social media | sentimental analysis | Bollywood | box-office | text analytics | Social Web | Social web | Text | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Data Mining | Data mining |
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