Identifying the characteristics of small specialist international retailers
Year of publication: |
2012
|
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Authors: | Hutchinson, Karise ; Quinn, Barry |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 24.2012, 2, p. 106-119
|
Subject: | Einzelhandel | Retail trade | KMU | SME | Globalisierung | Globalization | Nischenstrategie | Niche marketing strategy | Großbritannien | United Kingdom |
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