Identifying the determinant factors satisfying each customer segment : case of a Japanese hotel chain
Year of publication: |
2019
|
---|---|
Authors: | Mitani, Kayo ; Hatzinikolakis, John |
Published in: |
Fixed revenue accounting : a new management accounting framework. - Singapore : World Scientific, ISBN 978-981-323-725-4. - 2019, p. 35-50
|
Subject: | Key-Account-Management | Key account management | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Gewinn | Profit | Hotellerie | Hotel industry | Japan |
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