Identifying the drivers of shopper attention, engagement, and purchase
Raymond R. Burke and Alex Leykin
| Year of publication: |
2014
|
|---|---|
| Authors: | Burke, Raymond R. ; Leykin, Alex |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 147-187
|
| Subject: | Shopper marketing | visual attention | in-store decision making | eye tracking | virtual reality | salesperson interaction | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Virtuelle Realität | Virtual reality | Wahrnehmung | Perception | Ladengeschäft | Retail outlet | Online-Handel | Online retailing | Verkaufspersonal | Salespeople |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424894