IDENTIFYING THE INTENSITY OF INTRAPRENEURSHIP WITHIN THE COMPANIES OF THE NORTHWEST REGION OF ROMANIA

The 21st century is a turbulent and paradoxically century that puts much emphasis on competitiveness, encouraging companies to come up with new and innovative ideas. A way of stimulating innovation within companies, essential for the survival of any company is by recognizing entrepreneurial activities within existing companies (intrapreneurship). The purpose of our study is to emphasize the importance of intrapreneurship for the survival of a company, given the current economical situation. According to Morris (2001), there is empirical evidence showing the impact of intrapreneurship on the performance of the company but there are not many studies that analyze the actual existence of intrapreneurship within the company. In this respect we conducted our study on the companies within the northwest region of Romania and tried to diagnose the intensity of intrapreneurship within the Romanian organizational environment.