Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Year of publication: |
2017
|
---|---|
Authors: | Heirati, Nima ; O’Cass, Aron ; Sok, Phyra |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 8, p. 1038-1050
|
Publisher: |
Emerald Publishing Limited |
Subject: | Ambidexterity | New product performance | Slack resources | Exploitative product performance | Exploratory product innovation | Social networking capability |
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