Identifying variables that predict clients' propensity to end their checking accounts
Year of publication: |
2011
|
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Authors: | Neto, Mário Teixeria Reis ; Souza, Jeislan Carlos de ; Souki, Gustavo Quiroga |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 6, p. 489-507
|
Subject: | Privatkundengeschäft | Personal banking | Bargeldloser Zahlungsverkehr | Noncash payments | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Brasilien | Brazil |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Richtiger Name des 3. Verf.: Souki, Gustavo Quiroga |
Source: | ECONIS - Online Catalogue of the ZBW |
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