Identität : das Rückgrat starker Marken
Franz-Rudolf Esch
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Esch, Franz-Rudolf |
| Institutions: | Campus Verlag (publisher) |
| Publisher: |
Frankfurt : Campus Verlag |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | 309 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 297-306 |
| ISBN: | 3-593-50576-2 ; 978-3-593-50576-3 ; 978-3-593-43442-1 ; 978-3-593-43462-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507290