Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Juliane Krause
| Year of publication: |
2013
|
|---|---|
| Authors: | Krause, Juliane |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Investitionsgüterindustrie | Markenpolitik | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 244 S. graph. Darst. 353 g |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Bd. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2012 |
| Notes: | Literaturverz. S. [217] - 244 Erscheint: 4. Mai 2013 |
| ISBN: | 3-658-01647-7 ; 978-3-658-01647-0 ; 978-3-658-01648-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009764633