Identity, demographics, and consumer behaviors: International market segmentation across product categories
| Year of publication: |
2011
|
|---|---|
| Authors: | Cleveland, Mark ; Papadopoulos, Nicolas ; Laroche, Michel |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 3 (31.5.), p. 244-267
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