If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Angeline Gautami Fernando and L. Suganthi; Bharadhwaj Sivakumaran
| Year of publication: |
2014
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|---|---|
| Authors: | Fernando, Angeline Gautami ; Suganthi, L. ; Sivakumaran, Bharadhwaj |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 2, p. 167-180
|
| Subject: | Online-Marketing | Internet marketing | Öko-Marketing | Green marketing | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373238