If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices
| Year of publication: |
2010
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|---|---|
| Authors: | Nuttavuthisit, Krittinee |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 53.2010, 3, p. 315-325
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