If your market is a competitive dogfight, think like a cat
Leonard Sherman
| Year of publication: |
2017
|
|---|---|
| Authors: | Sherman, Len |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 45.2017, 1, p. 11-19
|
| Subject: | Wettbewerb | Competition | Marketingmanagement | Marketing management | USA | United States | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SL-01-2017-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662392