Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Olga Goncalves, Raquel Camprubí, Cendrine Fons, Bernardin Solonandrasana
| Year of publication: |
2022
|
|---|---|
| Authors: | Goncalves, Olga ; Camprubí, Raquel ; Fons, Cendrine ; Solonandrasana, Bernardin |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 13.2022, 1, p. 18-37
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| Subject: | Events | Eventscape | Image | Loyalty | Satisfaction | Wine tourism | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction | Wein | Wine | Weinbau | Wine industry | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Australien | Australia | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-09-2020-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797496