Image feedback effects of brand extensions : evidence from a longitudinal field study
Franziska Völckner; Henrik Sattler; Gwen Kaufmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Völckner, Franziska ; Sattler, Henrik ; Kaufmann, Gwen |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 2, p. 109-124
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003703917