Image theory : testing the role of image compatibility in progress decisions
Year of publication: |
2009
|
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Authors: | Dunegan, Kenneth J. |
Published in: |
Image theory : theoretical and empirical foundations. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 0-8058-2646-7. - 2009, p. 101-112
|
Subject: | Firmenimage | Corporate reputation | Entscheidungstheorie | Decision theory | Verhalten | Behaviour |
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