Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Jan Drengner
| Year of publication: |
2008 ; 3. , aktualisierte Aufl.
|
|---|---|
| Authors: | Drengner, Jan |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Firmenimage | Corporate reputation | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Unternehmen | Image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 306 S graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Teilw. zugl.: Chemnitz, Techn. Univ., Diss., 2003 |
| Notes: | Literaturverz. S. [265] - 299 |
| ISBN: | 978-3-8349-1428-6 ; 3-8349-1428-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784254