Imagining uncertainty : creative tales of corporate and global futures
Year of publication: |
2004
|
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Authors: | Cockburn, Tom ; McKie, David |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 6.2004, 1, p. 92-106
|
Subject: | Öffentlichkeitsarbeit | Public relations | Kreativität | Creativity | Szenariotechnik | Scenario analysis |
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