Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Year of publication: |
2014
|
---|---|
Authors: | Jiang, Yuwei ; Adaval, Rashmi ; Steinhart, Yael ; Wyer, Robert S. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 2, p. 418-435
|
Subject: | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Selbstevaluation | Self-assessment |
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