IMC: a consumer psychological perspective
Year of publication: |
1998
|
---|---|
Authors: | Hackley, Christopher ; Kitchen, Philip |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 16.1998, 3, p. 229-235
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Marketing theory | Marketing communications | Psychology | Sociology |
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