IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Year of publication: |
2000
|
---|---|
Authors: | Eagle, Lynne ; Kitchen, Phillp J. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 5-6, p. 667-686
|
Saved in:
Saved in favorites
Similar items by person
-
The Bronze Debate: Looking Gold Verses Getting Old
Eagle, Lynne, (2010)
-
Social marketing’s role in improving water quality on the Great Barrier Reef
Hay, Rachel, (2019)
-
Saleem, Muhammad Abid, (2018)
- More ...