Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Year of publication: |
2010
|
---|---|
Authors: | Eisend, Martin ; Langner, Tobias |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 4, p. 527-547
|
Saved in:
Saved in favorites
Similar items by person
-
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin, (2010)
-
Langner, Tobias, (2011)
-
Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
Eisend, Martin, (2012)
- More ...