Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Year of publication: |
2021
|
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Authors: | Bandyopadhyay, Nirmalya ; Sivakumaran, Bharadhwaj ; Patro, Sanjay ; Kumar, Ravi Shekhar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
|
Subject: | Consumer sales promotion | Impulse buying | Positive affect | Urges to buy | Value shopping | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Emotion |
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