Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations
Year of publication: |
2023
|
---|---|
Authors: | Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Muñoz-Leiva, Francisco |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 29.2023, p. 1-10
|
Subject: | Gen Z | Immersive tourism experience | Millennials | Museum | Virtual reality | Tourismus | Tourism | Virtuelle Realität | Altersgruppe | Age group | Tourismuswirtschaft | Tourism industry |
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