Immersive imaginative hedonism : daydreaming as experiential "consumption"
Year of publication: |
2021
|
---|---|
Authors: | Heath, Teresa ; Nixon, Elizabeth |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 3, p. 351-370
|
Subject: | Consumerism | consumption | daydreaming | fantasy | imagination | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index |
-
Jenkins, Rebecca, (2018)
-
Dewi, Ike Janita, (2020)
-
Pricing the Groove : hedonic equation estimates for rare vinyl records
Cameron, Samuel, (2020)
- More ...
-
Nixon, Elizabeth, (2016)
-
What is an advert? : a sociological perspective on marketing media
Cluley, Robert, (2019)
-
Nixon, Elizabeth, (2022)
- More ...