IMP thinking and IMM : co-creating value for business marketing
Kristian Möller, Aino Halinen
| Year of publication: |
February 2018
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|---|---|
| Authors: | Möller, K. E. Kristian ; Halinen, Aino |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 18-31
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| Subject: | Business-to-business marketing | Value co-creation | Interaction approach | Network approach | IMP group | Industrial Marketing Management Journal | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | Kundenwert | Customer value | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822279