The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data
Olbrich, Rainer/Orenstrat, Ruth/Grewe, Gundula/Hundt, Michael
| Year of publication: |
2016
|
|---|---|
| Authors: | Olbrich, Rainer ; Orenstrat, Ruth ; Grewe, Gundula ; Hundt, Michael |
| Publisher: |
Hagen : FernUniversität in Hagen, Department of Business Administration and Economics |
| Subject: | Handelsmarke | Store brand | Markenartikel | Brand | Markenname | Brand name | Kaufentscheidung | Purchase decision | Deutschland | Germany |
| Extent: | 1 Online-Ressource (47 Seiten) Diagramme, Illustrationen |
|---|---|
| Series: | Research papers from the Chair of Marketing. - Hagen : FernUniversität in Hagen, Department of Business Administration and Economics, ZDB-ID 2880815-0. - Vol. No. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Gesehen am 20.04.2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156397