Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
Year of publication: |
2022
|
---|---|
Authors: | Chatterjee, Swetarupa ; Sreen, Naman ; Rana, Jyoti ; Dhir, Amandeep ; Sadarangani, Pradip H. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 737-762
|
Subject: | Ethical certifications | No animal cruelty | No child labor | Product involvement | Willingness to purchase at price premium |
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