The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Fereshte Rasty; Chia-Jung Chou; Davood Feiz
| Year of publication: |
2013
|
|---|---|
| Authors: | Rasty, Fereshte ; Chou, Chia-jung ; Feiz, Davood |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 5/6, p. 482-496
|
| Subject: | Internet travel advertising effect | involvement | advertising content design | advertising attitude | purchase intention | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Internet | Electronic Commerce | E-commerce | Werbung | Advertising | Online-Marketing | Internet marketing | Tourismus | Tourism | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199557