Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Year of publication: |
2011
|
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Authors: | Shukla, Paurav |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 46.2011, 2, p. 242-252
|
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Soziale Beziehungen | Social relations | Markenimage | Brand image | Vergleich | Comparison | Großbritannien | United Kingdom | Indien | India |
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