The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands

Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

Fazli-Salehi, Reza, (2020)

Conspicuous consumption : impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Fazli-Salehi, Reza, (2021)

Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction

Fazli-Salehi, Reza, (2022)