The Impact Of Need For Social Affiliation And Consumer Relationship Proneness On Behavioural Intentions - An Empirical Study In A Hairdresser’s Context
Year of publication: |
2002
|
---|---|
Authors: | Odekerken-Schröder, Gaby ; Bloemer, Josée ; Kestens, Leen |
Institutions: | Graduate School of Business and Economics (GSBE), School of Business and Economics |
Subject: | marketing |
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