Impact of advertising expenditure on firm performance : evidence from listed companies of Pakistan
Year of publication: |
2022
|
---|---|
Authors: | Mirza, Hammad Hassan ; Hussain, Haroon ; Gull, Warda |
Published in: |
International journal of financial engineering. - Singapore [u.a.] : World Scientific, ISSN 2424-7944, ZDB-ID 2832512-6. - Vol. 9.2022, 3, Art.-No. 2250012, p. 2250012-1-2250012-14
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Subject: | Advertising expenditure | firm performance | firm value | signaling theory | Unternehmenserfolg | Firm performance | Werbung | Advertising | Pakistan | Unternehmenswert | Firm value | Aktiengesellschaft | Listed company |
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