Impact of AI on Retail Operation and Profitability Moderated by Employee Motivation and Upskilling

This article provides a comprehensive overview of the digital transformation of the retail industry and describes the influences on employee motivation, upskilling, employee productivity and innovations that it offers in retail store performance. Artificial intelligence (AI) allows human work to be shifted toward technological systems that are currently not fully capable. Incorporating AI tools in employee training will have an profound impacts on profitability in a business which will result in sustainability of the business. AI imparts companies a host of ways to better understand, predict, and engage customers. Furthermore AI tools has positive impact on employee motivation and upskilling. The objective if the research is to study the Impact of AI on employee training and upskilling which impact on the profitability in the retail business and enhances the sustainability in market. The methodology used was qualitative and included in-depth literature review and synthesizing observations and results made in field studies. Researchers have found direct links to various academic conversations surrounding this area of research. Using this framework retailer can have a better insight over the disruptive tools and their impact on employee motivation and upskilling. The findings showed that incorporation of disruptive tools in employee training has a significant impact on customer choices, preferences which enhances business sustainability