Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Year of publication: |
2024
|
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Authors: | Park, Yunho ; Kim, Jaehun ; Jiang, Qi ; Kim, Kyung Hoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 439-457
|
Subject: | anthropomorphism | artificial intelligence (AI) | chatbot | personalization | product knowledge | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing |
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