Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Year of publication: |
2022
|
---|---|
Authors: | Chanyanan Somtawinpongsai ; Abu Bakar bin Abdul Hamid ; Mohsin Raza ; Anusara Sawangchai ; Cavaliere, Luigi Pio Leonardo |
Published in: |
Management and information technology in the digital era : challenges and perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-297-6. - 2022, p. 65-80
|
Subject: | Narcissism | materialism | brand experience | theory of planned behaviour | online buying intentions | luxury purchase behaviour | Thailand | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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