Impact of Brand Recognition on Reinforcing the Destination's Image
Year of publication: |
2013
|
---|---|
Authors: | Bašan, Lorena |
Other Persons: | Bagarić, Lidija (contributor) ; Lončarić, Dina (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Tourism in Southern and Eastern Europe, pp. 87-100, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 13, 2013 erstellt |
Classification: | L83 - Sports; Gambling; Recreation; Tourism |
Source: | ECONIS - Online Catalogue of the ZBW |
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