Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants
"This analysis employed a highly disaggregated household data set of Alberta and Ontario fast food purchases from May 2000 to May 2005. A double-hurdle count data model allowed tests of the hypotheses that frequency of <roman>Bovine spongiform encephalopathy</roman>" ("BSE) media coverage affected neither a household's monthly probability of purchasing a beef entree, nor the household's monthly quantity of beef entrees purchased. Ontario consumers were more likely to stop purchasing beef entrees immediately following a surge in BSE media coverage, but those who did buy beef entrees maintained stable quantity levels. BSE media coverage did not systematically affect fast food purchases among Alberta consumers". Copyright (c) 2008 Canadian Agricultural Economics Society.
Year of publication: |
2008
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Authors: | Maynard, Leigh J. ; Goddard, Ellen ; Conley, John |
Published in: |
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie. - Canadian Agricultural Economics Society - CAES. - Vol. 56.2008, 3, p. 337-351
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Publisher: |
Canadian Agricultural Economics Society - CAES |
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