Impact of bundling on the omnichannel supply chain under price competition
Sarat Kumar Jena
| Year of publication: |
2022
|
|---|---|
| Authors: | Jena, Sarat Kumar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 12, p. 2468-2487
|
| Subject: | Bundling | Competition | Omnichannel | Pricing | Supply chain | TSBO | Lieferkette | Preiswettbewerb | Price competition | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2021-0315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455423