Impact of celebrity-endorsed environmental advertisements on green economy development
Year of publication: |
2022
|
---|---|
Authors: | Li, Mengyu ; Li, Jinglei ; Megat Al Imran Yasin ; Norliana Hashim ; Ang, Lay Hoon ; Bidin, Rosmiza |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 184.2022, p. 1-9
|
Subject: | Environmental advertising | Public service announcements | Celebrity endorsements | Green economic development | Effect evaluation | Sharing behavior | Werbewirkung | Advertising effects | Werbung | Advertising | Nachhaltige Entwicklung | Sustainable development | Celebrity-Werbung | Celebrity endorsement | Umweltpolitik | Environmental policy |
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