Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Kara Chan, Yu Leung Ng and Edwin K. Luk
| Year of publication: |
2013
|
|---|---|
| Authors: | Chan, Kara ; Ng, Yu Leung ; Luk, Edwin K. |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 2, p. 167-179
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Jugendliche | Youth | Markenimage | Brand image | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768444