Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley
Niki Jha
| Year of publication: |
2019
|
|---|---|
| Authors: | Jha, Niki |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 6.2019, 2, p. 100-109
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| Subject: | Buying behavior | celebrity | attractiveness | credibility | meaning transfer | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014494018