Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19
Year of publication: |
2023
|
---|---|
Authors: | Qaiser, Shehla ; Bashir, Muhammad Adnan ; Ramish, Muhammad Sufyan ; Ansari, Junaid ; Gundala, Raghava ; Sulaiman, Mohammad Ali Bait Ali |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 3, p. 1-18
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | COVID-19 | gender | generational age | habits | lifestyle adjustments | marketing mix adjustments | purchase behavior |
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