Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal, Ananya Rajagopal
| Year of publication: |
2020
|
|---|---|
| Authors: | Rajagopal ; Rajagopal, Ananya |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 35.2020, 1, p. 58-77
|
| Subject: | consumer knowledge | purchase intention | consumer behaviour | operational efficiency | services marketing | Mexico | Mexiko | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2020.104334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178614