Impact of consumers' effort investments on buying decisions
Year of publication: |
2015
|
---|---|
Authors: | Lala, Vishal ; Chakraborty, Goutam |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 2, p. 61-70
|
Subject: | Effort | Decisional control | Self-justification | Sunk cost | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | USA | United States | Theorie | Theory | Sunk Costs | Sunk costs |
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