Impact of consumption aspirations and brand knowledge on customer decision making : evidence form fast food industry of Pakistan
Shaheer Ellahi, Muhammad Arshad, Sumaira Shamoon and Sadaf Zahoor
Year of publication: |
2012
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Authors: | Ellahi, Shaheer ; Arshad, Muhammad ; Shamoon, Sumaira ; Zahoor, Sadaf |
Published in: |
Management science letters. - Waterloo, Ont : Growing Science, ISSN 1923-9343, ZDB-ID 25920091. - Vol. 2.2012, 7, p. 2409-2416
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Saved in:
freely available
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